The maximum sustainable yield( MSY) , fishing effort for MSY ( fM SY ) , maximum economic yield ( MEY ) , f ishing ef fort for MEY( fMEY ) and the maximum economic revenue of the southern Fujian coastal fishery were est imated by Schaefer and Fox surplus production models and the bio-economic models derived from these two models. The management model for this f ishery was established. The economic revenue from the f ishery managed w ith maximum yield and maximum revenue as the target was compared. At last, management with maximum yield was recommended for this f ishery in the near furtune.