Coastal fishing grounds are the important traditional fishing grounds in China.But coastal fishery resources have been immersed in the conditions of unsustainable development because of overfishing、environmental pollution and habitat destruction in recent years.The paper points out the difficulties which fishery management is faced with,and on this basis,analyzes deeply the root of difficulties.Finally,the paper puts forward the corresponding countermeasures from the system innovation of fishery resource management; improvement of fishery management means; improvement of the support system,the planning of fishing grounds,the establishment of demonstration area,hoping to provide decision-making reference for fisheries department.